Dodge cars will be sold in Europe as Alfa Romeo
Within the program of restructuring of Chrysler, Dodge all vehicles will be offered in Europe under the brand Alfa Romeo. On the other hand, however the patterns of the Italian company will be sold in the U.S. under the American brand, as the final decision to rename it will be taken until the end of the month. According to him, the two marks are similar positioning in the market and this step will reduce competition within the group. We remind you that less than months Fiat became the owner of 20% of the newly formed company Chrysler, the brand has Dodge, and in return provide their platforms and technologies for the production of compact and efficient cars.
Tags: alfa, Alfa Romeo, Chrysler, Dodge, European market, romeo, sports cars, super-car, viper