With the introduction of new-generation Toyota Prius, the model became extremely popular in Japan and became the best selling car this year, so it was clear to everyone that say it will be chosen for “Japanese Car of the Year” (JCOTY). The award was presented to the first day of 41 th exhibition in Tokyo, which opened its doors to visitors on October 24 and will be closed on November 4. Participated in the vote 60 Japanese journalists, such as Toyota Prius received 433 points, followed by the hybrid Honda Insight and Volkswagen Golf 6. The third place of Volkswagen Golf 6 is a crucial recognition of the qualities of the car, especially given how hard it is to break the European model of the Japanese market. Furthermore, 6 of the Golf was awarded his prize “Foreign Car of the Year” and the title “Sports Car of the Year” went to the Nissan 370Z. Yesterday did you know that Mitsubishi i-MiEV was awarded in the category “most advanced technologies.